Focus on core delivers growth for retailer

Optimizing this above-the-fold area to make the most of the screen real estate had the biggest impact of all the things I tested. Switching my opt-in box from the sidebar on the right to the header area just below my logo and navigation was a HUGE bump in visitor-to-leads conversion. Just moving our same opt-in offer from the sidebar to the header I went from 2 percent of visitors becoming subscribers to 5 percent.

Client
Wilson & Sons Co.
Date
December 20, 2016
Our Role
Art Direction, UI/UX, Web Design

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What Is Geo-Poli-Cyber™?
MLi Group created the terms Poli-Cyber™ and Geo-Poli-Cyber™ in 2012. Geo-Poli-Cyber™ hacks are political, ideological, extremist, and ‘religious’ motivated attacks. They are the hacks that cyber security, resiliency and continuity strategies and solutions continue to fail to defend governments and organizations routinely. Key are the destruction/devastation motivated new breed of Geo-Poli-Cyber hackers and lone wolfs who are often directed or backed by not only enemies but presumed allies.
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